Creating Marketability

                                MARKETING OUR CULTURE 

Everything we portray in public needs to be in alignment w/ our culture.

  Our videos show a good team that goes hard, has fun, and is relentless. 

WE HAVE CREATED OUR OWN LANGUAGE - Hashtags, phrases help our players make decisions that best suit the team. 

Must market our culture to our own team constantly and in as many different ways as possible. 

Making sure the world knows the talented young student-athletes we have at our program. 

Captain Al-Jay Henderson